Dakota Johnson swore on live television, causing Today host Craig Melvin to request producers to censor it for the West Coast broadcast.

Dakota Johnson Curses on Live TV Leaving Today Host Craig Melvin Begging Producers to ‘Clean It Up for West Coast Feed’

During a recent appearance on the Today Show, actress Dakota Johnson made headlines by accidentally dropping a curse word live on television. The moment occurred while she was promoting her upcoming film, *Materialists*, alongside her co-star Chris Evans. The slip was both unexpected and humorous, demonstrating the unpredictability of live broadcasts.

The Incident That Took Everyone by Surprise

During the interview, Dakota was asked about the essential qualities she’d seek in a potential romantic matchmaker. In a lighthearted exchange, Chris Evans joked that any matchmaker must “love dogs.” Johnson, not holding back, quickly responded with a pointed remark, “Not an a**hole.” This surprising expletive momentarily stunned host Craig Melvin, who was clearly caught off guard by her candidness. He quickly interjected, urging the producers to “clean it up for the West Coast feed.”

The incident drew laughter from the live studio audience and crew members, showcasing the informal and often unpredictable atmosphere of live television. Melvin’s attempt to sidestep the slip and move on to another topic highlighted the challenges of hosting these shows, where anything can happen at any moment.

About the Upcoming Film *Materialists*

The film *Materialists*, which is set to be released on June 13, 2025, has already generated considerable buzz. Described as a romantic comedy, the movie follows Johnson’s character as she navigates a complicated love triangle. Her character is faced with the dilemma of choosing between a seemingly perfect match and an imperfect ex, a situation that many viewers will find relatable and entertaining.

Early reviews for *Materialists* have been overwhelmingly positive, with the film currently boasting a remarkable 90% rating from critics on Rotten Tomatoes. The film’s unique premise, combined with a talented cast that includes Johnson and Evans, is expected to resonate with audiences and deliver a unique take on modern romantic entanglements.

The Allure of Live Television

This incident with Dakota Johnson reinforces the allure and excitement that come with live television. Viewers often tune in, not just for the interviews and promotions, but for the unexpected moments that add a spark of authenticity to the broadcast. These slip-ups, while unplanned, often remind audiences of the human side of celebrities, making them feel more relatable.

Moreover, Dakota’s candid demeanor during the show has endeared her to fans, who appreciate her willingness to speak freely. It also serves as a reminder of the fine line that hosts walk in maintaining professionalism while fostering a casual environment that allows guests to be themselves.

As we await the release of *Materialists*, fans and viewers alike will be eager to see how Dakota’s real-life charm translates onto the big screen. The blend of comedy, romance, and authenticity promised by this film is sure to keep audiences engaged and excited.

The recent incident certainly added a layer of excitement for viewers but also encouraged discussion surrounding the nature of live television. In a world where everything is curated and edited, it’s refreshing to see a genuine moment unfold spurring conversation and laughter.

As the days lead up to the film’s release, fans can look forward to more promotions and perhaps even more candid moments from Dakota Johnson. For those interested in a fun, lighthearted movie experience, mark your calendars for June 13, 2025, when *Materialists* hits theaters. Who knows what other delightful surprises await during its promotion?

Stay tuned for upcoming news on Dakota’s projects, and don’t forget to catch her upcoming film, *Materialists* on release day. Your feedback and enthusiasm as a viewer matter, and together let’s celebrate the delightful unpredictability of live television!

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